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“Word of mouth(WOM) is very powerful”, lets take a page from the book of the richest man in the world, Jeff Bezos. Although often underrated, WOM is one of the most effective marketing strategy for businesses, a marketing strategy where a satisfied customer tells someone else about your business/brand based on their personal experience, now imagine 100 customers telling 5 different people about your business, MASSIVE SALES right? For retail fuel business owners, building great customer experience is as easy as deploying the CupidFueling solution at your fuel station(s). This fleet fueling solution goes beyond just automating processes, it comes …

If the phrase “Customer is King” were a person that gets one naira every time he is used, he should be sitting at the same table with the top 2% in the nation today.  The phrase is used almost as a bragging right to show how well we honour our customers. Without customers, every business/ brand will be totally annihilated. We can’t afford to lose them so we do everything we can to make them stay. Most businesses cannot boast that their actions and decisions, so far, go hand in hand with the phrase.  To what extent are we willing to go …

Customer-centricity is the core of every profit-making business. A business is customer-centric when it has the interests of its customers at every aspect of the business either in launching new products or improving on its business strategies and operation. CUPID Rewards, the latest product by Smartflow is designed to boost company revenue by employing tactics that are sure to improve sales numbers by rewarding customers who in turn become loyalists to your brand. CUPID is an acronym for CU- Customers P- Payments ID- Insights and Data It has in its core CUSTOMERS and how they relate to your business. Implementing the …

Vehicle owners & fleet managers are often faced with the challenge of fuel theft, data security and fuel cost. What if you could easily manage your entire fueling ecosystem from a single app and substantially save on your fueling expenses. And with the recent erratic fuel price fluctuations, a platform that allows you to optimize your fuel spend is really required. CupidFueling is the most convenient fuel management system for private, commercial and industrial fleet. With Cupidfueling, you can track your fueling in real-time, see transactions by time and control the whole fueling activity from anywhere in the world. You …

The rapid growth of fuels business in Nigeria means only one thing- more competition. Being a market with a relatively fixed price range, the battle for higher sales is even more intense and station owners have to exploit more strategies to stay ahead. We have highlighted some proven strategies that would definitely get you going. Exceptional customer service: The character of your station’s staff is crucial to your success. Make sure you staff members are always respectful, ready to attend customers, and friendly. Remember, when one person has a bad experience, they talk about it to their friends and family: if …

This is a conscious mantra that demonstrates our commitment to ensuring we deliver cutting edge services to all our customers. To us, customer service is not a department, It is a culture. One returning customer is more treasured than 10 one-time customers, so we treat each customer’s requirement with the professionalism and dedication they deserve. Our team of experienced professionals are interested in building a beneficial partnership with your organization and are not just interested in making a quick sale but build a relationship. This is why we also offer post-maintenance services to ensure your facilities run smoothly. At Smartflow, …

After months of hard work and resilience, Smartflow is pleased to announce the release of her new product: The TECHNOLOGY ADVISORY AND ANALYTICS SERVICE. What is the TAAS about? The Technology Advisory and Analytics Service is designed to help businesses present their complex data in simple, custom made and actionable dashboards that will help them make better-informed business decisions and improve efficiency across the board. Regardless of the data format available, we are able to extract and transform them using cutting edge software solutions to give you your bespoke analytics dashboard. What else do I have to benefit? Research and …

Without data, everything in life will pretty much be meaningless. Humans need data, businesses need data, even animals need data. Data is just as important to businesses as it is to humans. With the exponential increase in the amount of information that is available  online and offline, it is practically impossible for businesses to curate the right data that will be beneficial to them but today, data analytics tools can now analyze and process extremely large amounts of data in minutes. Data analytics is one important tool that businesses must leverage on to save time, resources, and remain competitive because when …

One of the major advantages of technology is its ability to simplify work processes and optimize productivity. Today, Smartflow Technologies Limited, a data-driven technology company is creating solutions that will give retail fuel business owners a bird’s eye view of their business and significantly increase business revenue. One of such solutions is the Smartflow SBE (Small Business Edition); a product from the Smartflow Station Manager/Analytics product portfolio that offers multiple key value propositions, delivering vital KPIs relevant to retail fuel business operators. Out with the old, in with the new! Traditionally, daily sales records are kept via logbooks where all …

The exponential growth of technology keeps creating easier, more reliable and more efficient solutions to challenges. Transportation evolved significantly from what it used to be then to the invention of electric cars. The significant growth and impacts of technology are also evident in other industries like telecommunication, banking, agriculture, just to mention a few. Similarly, the oil and gas industry is slowly making progress in its adoption of modern-day technology, therefore, it is important for oil and gas business owners to be informed on the significant impact of technology, especially as it relates to day to day business data in …